I am a Senior Graphic Designer and Design Strategist with over 20 years of experience in bridging the gap between creative vision and business strategy. Having led design initiatives for global giants like Xiaomi and major platforms like WallaShops, I specialize in building cohesive visual identities and scalable design systems for high-growth SaaS, eCommerce, and Gaming sectors.

I believe in the synergy between human creativity and technology. I leverage advanced Figma expertise alongside AI-powered design workflows (Adobe Firefly, Midjourney) to accelerate production efficiency and drive data-backed creative outcomes. My work focuses on measurable impact—optimizing conversion rates (CRO), enhancing user engagement, and scaling brand authority across international markets.

Core Competencies:
• Strategic Art Direction & Team Leadership
• End-to-End Product Design (UI/UX) & Prototyping
• AI-Integrated Creative Workflows
• Data-Driven Digital Marketing & Brand Stewardship

I am currently focused on contributing my expertise to the dynamic tech ecosystems in Portugal and the EU. Let’s connect and build something impactful together.